Email blocks

Two designed shapes, eight blocks, one set of tokens. Generated from the same definitions the emails compile from, so this page cannot drift from what sends. The previews below are real compiled output in an iframe at 700px, not screenshots.

Not everything is designed, on purpose. Win-back is plain text that reads as a personal note from the CEO, wrapped by the DBOS engine's own shell. The rep digest is pinned by goldens and owned elsewhere. Neither uses these blocks.

single message

One idea, one action. Ambassador, post-engagement, reactivation.

masthead › greeting › body › cta › divider › signoff › footer

list message

Several items under one intro. Seasonal cadence, product roundups, cart.

masthead › greeting › body › item_row › cta › divider › signoff › footer

Blocks

Block	What it is	Attributes it needs	If an attribute is missing
`masthead`	Navy band, wordmark left, one line of context.	nothing	n/a
`greeting`	Hi {first_name}, falling back to 'Hi there'.	first_name	default
`body`	One idea per block. Paragraphs, no headings.	body_html	refuse
`item_row`	One record or product. Repeats. Omits itself if empty.	item.title, item.detail, item.url	omit
`cta`	One button. Builds its own tracked URL from the slug.	cta_label, cta_url, campaign_slug	refuse
`divider`	Hairline rule. Never an hr, which Outlook sizes unpredictably.	nothing	n/a
`signoff`	Named human, their words. No title block, no logo.	rep_name	refuse
`footer`	Address and unsubscribe. CAN-SPAM, so it cannot be omitted.	postal_address, unsubscribe_url	refuse

Tokens

Read out of mail that actually shipped, not from a brand document.

Token	Value
`brand`	`#1b5294`
`ink`	`#1b1f24`
`muted`	`#8a8886`
`hairline`	`#e3e7ec`
`page_bg`	`#eef1f5`
`card_bg`	`#ffffff`
`cta`	`#30a7dd`